JMAC in Disco Fanny at the 2014 Adelaide Fringe Festival

Make sure you don’t miss the talented JMAC as she returns to Adelaide Fringe with this years spectacular show,DISCO FANNY!

We’ve all had that big night out on the d-floor. Admit it. Embrace it. This is about loving and owning every single part of who you are. Even your sweaty flaps.

It’s been a big year for this world-wide, famous, dance, music, popstar. Following the launch of her first single Disco Fanny, JMAC took off to Bali for a much needed rest. Here on her path to self-discovery she encountered welcoming hippy communities, took part in many sacred ceremonies and was re-born.

Hold tight Adelaide. In 2014 we get to see a side of JMAC we didn’t know existed.

JMAC’s adventure doesn’t stop there. She’s been writing new music and bumping into her Dad’s friends at strip clubs, whilst she’s been dancing. What a year!

“It took me to meet a bunch of strippers and fall in love with one, to realise universal human oneness with no judgement, and love is all that exists…”

This year JMAC breaks down barriers of the social-norm and isn’t afraid to talk taboo, with the power of the pussy as her main focus. This is conscious, observational, stand up comedy about finding yourself and in turn, touching others. Get ready folks, this one’s is rated V for Vagina.


JMAC had sold out shows last year and with her hit single taking over the iTunes charts, this is sure to be a hot seller. Get tickets early to avoid disappointment and dry underwear. The youtube video can be seen at: 

Oh, PS – everyone attending must bring a shit mug from home with them. You’ll get it back.

Learn more at: and


“Step aside Psy” – Onya Magazine
“Laugh-out-loud comedy” – Herald Sun
“Not sure what it’ll be for, but Gold Logie prediction for JMAC!” – Peter Hitchener Ch9

disco fanny


Venue: Rhino Room, 13 Frome St, Adelaide

Dates: FEB 13, 14, 17, 18, 19, 20, 21, 22

Tickets: Full $14, Fringe Benefits $10, Bank SA customers $13.

Time: 6.30 pm                         Runtime: 45 mins                        Category: Stand up

Bookings: Adelaide Fringe site and at the venue.


4 year anniversary of a life changing event

4 years ago today I broke my back.

I had fractured 2 vertebrae, T11 and L1, and was sent off to Hospital a day later. I did this doing the thing I love!!! Snow boarding!
A week in hospital, 10 weeks in a back brace and 3-6  months of Physio, personal trainers and pilates.

Emma with broken back in October 2009

Emma with broken back in October 2009

4 years on and I am fit, healthy and strong. I have just spent a weekend at the snow with Disabled Wintersports Australia (DWA) helping people with acquired Spinal chord injuries. These people through various accidents unfortunately have had a permanent injury. However, they are out there, giving things a go and had an amazing weekend skiing with us at Falls Creek! These guys are amazing and give me so much hope and faith that if worst came to worst, you can still do what  you want – you just have to adapt!

I’ve also climbed Mt Kilimanjaro, Trekked for 4 days to Machu Picchu, travel to 15 or more countries and started a blog, Twitter account and my business Lovelly Communications. A life changing an event can give you a kick in the butt to live life to the max and really teach you, you can do anything!


Here I am, enjoying my happiness, the snow!

Emma at Falls Creek with DWA September 2013
Emma at Falls Creek with DWA September 2013

This is one of our incredible DWA participants – he was guided in the Mountain Man/ Bi ski for his first ever time on snow and was calling turns on his own! It was amazing to see and he we had so much fun all together! These guys are awesome! I’m loving volunteering with this amazing organisation and have learnt so much!

Guiding with DWA

Guiding with DWA


See more details of my injury. in the Press Release below (Written by Emma Lovell (Me) when on painkillers in a hospital bed:



IMMEDIATE RELEASE 05 September 2009


 Sydney, NSW: Miss Emma Lovell of Sydney, NSW, has broken her back during a snowboarding accident on Thursday, 03 September 2009 at Thredbo Resort in the Australian Snowy Mountains.

Lovell was competing in the 2009 Australian University Snow Sports Competition held at Thredbo when she had the accident. Lovell was competing for the University of Technology of Sydney Team and this was to be her final event. Lovell was practicing on the high noon run for the slope style competition when she fell on the hard and compacted snow and injured herself.

“I didn’t feel that well that day, but I wanted to compete for my team” Said Lovell. “I told myself to “man up” and attempted a jump which was most difficult, and I literally fell short.”

Miss Lovell hit the jump at a good pace but buckled in the air and landed in an upright seated position. She instantly knew she had done severe damage. Lovell screamed until she was approached by a fellow competitor with her primary fear being someone else coming over the jump and landing on her. The course was closed and Lovell was attended to by Ski patrol.

After being carried down the hill in the banana boat and on a back support, Lovell was taken to the medical centre for x-rays. She was informed that there were 2 probable fractures in her vertebrae and she was one of 40-50 a season who break their back at the Thredbo resort alone each year.


Lovell was allowed to walk out of the clinic and given the advice of minimal movement and strong pain killers with a Cat scan upon her return to Sydney.

After a Cat Scan in Sydney’s St George Hospital it was confirmed that Lovell has a fractured L1 and T11 vertebrae. The injuries are of no risk to her spine, however neurologists at the Hospital have suggested the utmost care be taken in her road to recovery. Miss Lovell will remain in St George Hospital until she is fitted with a back brace on Monday.

The Thredbo Medical Clinic’s advice has been found to be somewhat relaxed and inappropriate for the degree of Miss Lovell’s injuries.

After more than 6 hours in the car, Lovell was met by her mother and taken to her local GP.

“Miss Lovell should never have been allowed to walk after her accident. An ambulance should have been called and the Cat scan done immediately. Her injuries concern me greatly and I am very unhappy withThredbo Medical Center’s lackadaisical approach to the situation” Stated Dr Brookes, Miss Lovell’s family GP.

“I’ve been pretty frightened and the flashbacks of the accident really scare me. I just know that I am a very lucky girl as my injuries could have been far worse.” Says Lovell reflectively.

The Slope Style course for the Australian Snow Sports Competition event appears to have been dangerous and of a high level of difficulty as Miss Lovell was not the only one to injure herself that morning. Fellow UTS team member, Andy Cholinski, shattered and dislocated his elbow only minutes after Lovell’s fall, causing a line up for the students to get into the medical centre. Just one hour later, another UTS female snowboarder, Kate Versey, came off a jump badly and has also broken her back, including three fractured vertebrae.

UTS race managers raised the point at the end of games meeting, stating that these accidents should not have happened and that the conditions were unfavorable for a University level competition.

Lovell is thankful for the support of her University, family and friends and is just hoping to have some company during her hospital visit.

Even after such an ordeal, Lovell hasn’t been deterred from the extreme sport she loves “ At least now I have time to plan next year’s trip to New Zealand! I love Snowboarding and there is no way this experience will hold me back.”

For further information contact Emma Lovell on mobile or email.


Media contact:  Emma Lovell

PR consultant

Mobile                              041…


Work hard. Play harder. Enjoy the life that you have been blessed to live.

Recently I shared an email from a lovely young woman who shared with me her admiration for the way I live my life. This was a huge compliment and such a great validation for what I am doing in my life.

I posted her email to a blog here:

I’d like to also share with you my response to her and the advice I gave in how to live and work the life you want. This was a great reminder. Maybe ask yourself “Why do I do what I do?”

Infinite possibilities in the Salt Flats of Uyuni Bolivia

Infinite possibilities in the Salt Flats of Uyuni Bolivia

Darling you brought tears to my eyes!
Thank you for validating my life choices and for reminding me of why I do what I do… It’s because I’m Living!
Life has ups and downs. I’m so sorry to hear about your grandmother, this is going to be a tough time, but I promise you there is a light at the end of the tunnel and the best advice I can give is to take each day as it comes and not think too far head. Everything happens for a reason and life will take it’s course. We must make the most of each and every day.

Working at events with wonderful people. Comedian Gina Yashere

Working at events with wonderful people. Comedian Gina Yashere

You have inspired me to take my own interview – I write one for my Travel Blog and one for my Lovelly Communications website. I ask people I admire to respond to the interview and I post it as a blog. I’ve been meaning for some time to answer the questions myself- and tonight I will do that very thing! With this, I think I’ll answer many of your questions – and actually some of my own.
Everyone has that fear and that doubt when finishing college. For me actually I wished I had nothing on, I wished I had the world open to me and no plans. But I was already running my business, I had 2 contracts and a huge event to run. I knew exactly what I was doing the day after my final exam, 10 hours of work! But I loved it. My advice is to find a balance between work and play. I live to extremes and especially at that time after college, I worked myself into the ground- took a month off and then travelled for 3 months and it made me stop and think what do I want from my life? What’s it all for? And then… I moved to Melbourne – a new city in my same country and doors went flying open and opportunities were in abundance.
 Meeting wonderful people in Business such as Cheryl Lin who inspired me. Love Melbourne for this.

Meeting wonderful people in Business such as Cheryl Lin who inspired me. Love Melbourne for this.

Ok so I feel we have many more conversations ahead of us but here are some life lessons I’d like to pass on to you:
  • Change is the only constant. You need to learn to accept change and move with it. Change is always happening and will always happen, your ability to ADAPT is what is key!
  • Live each day as if it were your last! Recently I lost a friend to a heart attack. He was 24. It shook me to my core. He lived his life with passion – he climbed Kilimanjaro and Machu Picchu (actually with me) and he made the most of life. Do what you love and just live.
  • Life has ups and downs. Don’t ever ask for normal. You know on a heart monitor what happens when the line is straight and flat… you’re dead! So go with the highs and lows- this means you are living!
  • Don’t look at the rest of your life and feel overwhelmed. Start to look more short term. Take each day as a lesson – mistakes you learn from and opportunities are there for taking. IT’s all about learning. Don’t let it overwhelm or consume you – then you won’t enjoy.
  • You don’t need a lot of money! Please don’t think I’m rich. Well actually, I am Rich! I’m rich in memories, in friendships, in the blessings that life has given me. $$ come and go – it’s the memories we make and the moments we share that make it all worthwhile.

Have fun at work! I love the snow and getting to work with Mt Buller promotions.

Have fun at work! I love the snow and getting to work with Mt Buller promotions.

Work hard. Play harder. Enjoy the life that you have been blessed to live.
So let us speak again soon – I hope this gives you hope and you continue to read the blogs.
Start a blog! Today! I broke my back and was house bound – I took the time to rest and to start this blog and business I’d been wanting to start for years! I’m so thankful for breaking my back- it made me stop, think, rest and to start doing the things I wanted to. Everything happens for a reason. So all you have to do is start – the rest will come.
Thank you again! This is a beautiful gift you have given to me.

Anything is possible. Climbing Mt Kilimanjaro with Inspired Adventures for Alzheimer's Australia NSW

Anything is possible. Climbing Mt Kilimanjaro with Inspired Adventures for Alzheimer’s Australia NSW

Do you have passion for life? Do you have a dream? Do you have a goal?

Recently I received the most beautiful email from a young woman who shared with me her passions, her aspirations and her dream.

She also shared with me her admiration an gratitude for the choices and actions I’ve taken in my own life. I was absolutely flattered and actually moved by this gorgeous email she sent to me.

Working next to a beautiful waterfall in Dharamsala, in India

(Working next to a beautiful waterfall in Dharamsala, in India)

This email reminded me of why it is I do what I do. What drives me and how passion is so important in our work and our lives. I’m so fortunate to do what I love for work and also to be able to travel with my work and meet so many wonderful people. I am thankful for getting to follow my dreams and I will continue to work towards my goals.

Working next to a beautiful waterfall in Dharamsala, in India

(Working next to a beautiful waterfall in Dharamsala, in India)

This lovely young lady has given me permission to share it here.
Hello Emma! 
            How are you? I wanted to reach out to you regarding your blog and company. I’ve briefly reviewed both and was relieved to finally found someone who travels the world, blogs and is an entrepreneur! This might sound strange but I have been trying to find someone who does just that because it’s exactly what I want to do with my life.. I think. I’m a senior at Columbia College Chicago majoring in Marketing Communications with a concentration in Public Relations and have been desperately seeking an answer to the question of what I want to do when I graduate. 
            Ever since I was a little girl I’ve been passionate about writing and traveling. When I was 12 I traveled to Australia as a “People to People Student Ambassador” and ever since have been intrigued about our world and everything in it. My family doesn’t do much traveling besides the typical family vacations to florida every summer. Last August I backpacked through Nicaragua and Costa Rica with my friend for two weeks and it was the most amazing experience I have ever had. I’m hooked and have been trying to travel and experience new and exciting things ever since. It’s something that I’m very passionate about and want to turn it into a career somehow. 
            Traveling can be expensive, as you know, and I honestly don’t have a lot of money to spare because once I graduate I have to start paying back my student loans. Yuck! It’s hard for me to see a light at the end of the tunnel because I’m not sure what the pay is like for a travel writer. That’s where my PR skills can come in and why I already admire you so much. You have turned your skills into a business that allows you to work online and wherever you are around the world, no? I would ABSOLUTELY LOVE to hear your story of how you got to where you are, how you started your business, what your typical day consists of and many more questions that I’m sure I will come up with. 
            While at my internship today, I found out that my grandma was rushed to the hospital. She’s okay, but I’ve been pretty down because I know that the time is approaching when I won’t be able to open my mailbox to her cookies and heart-warming letters anymore.
Seeing that there is someone out there that is living my dream life has brightened my day. 
Thank you!

Do you have passion for life? Do you have a dream? Do you have a goal?

Voice it! Go for it!

Thank you lovely girl for reminding me why it is I do what I do!

Travelling the world and working in my own business. It's a Lovelly Life

Travelling the world and working in my own business. It’s a Lovelly Life!

Declared the Taste Master at the Master Wine Challenge 2013

Ok so it’s not as glorious or award winning as it sounds-  I was picked as the person on my table to go in a blind folded wine tasting competition… and I didn’t win! But I had so much fun!

Master Wine Challenge 2013 was hosted at the River’s Edge Events room in Melbourne by the wonderful team at Hurrricane Events. I had a great time last Thursday 16th May.

Master Wine Challenge

I was proud to be asked to attend again after having a wonderful time at last years Master Wine Challenge Event at the Crown Casino in Melbourne. Last year we were there to mingle and be an honoured guest of Hurricane Events. This year I was there with my Lovelly Communications hat on as social media advisor to Hurricane who recently launched their Social Media Campaign. Very impressed to see them hosting a Twitpic competition on the night with lots of entries coming through on #masterwinechallenge. I was like a proud mumma bear of Social Media– Well done Hurricane Events!



Great wines, 5 course degustation food, competitions and fabulous people. Oh and incredible view of the beautiful Melbourne riverside. What more could you ask for at an event!




An expert wine master was on hand to host the night and teach us about the wonderful grapes we were sampling. Nick Stock (@stockwines) is not only a wine conneisseur, but a wine expert and he now owns his own label TwoFold. Brilliant riesling.


Loved the food, loved the company and was even invited to be the Taste Master for a special competition. Blindfolded on stage sampling a beautiful red wine. I didn’t win but we had a whole lot of fun taking part.

Taste Master

Thank you Hurricane Events and we hope to see you next year! All the best for the rest of the events around Australia.

More about Hurricane Events:

Twitter: @hurricaneevents 



Video of last years Sydney event:


2012 – An Amazing Year of Blogging

What an incredible year! More than 20,000 views, more than 180 blogs posted by me – and amazing interactions with my readers!

2013 boasts to bring this and so much more!


The stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

4,329 films were submitted to the 2012 Cannes Film Festival. This blog had 20,000 views in 2012. If each view were a film, this blog would power 5 Film Festivals

Click here to see the complete report.