Avirate Fashion launch their Australian website

Very excited to share the news that my friend in Sri Lanka’s beautiful fashion label, Avirate, is now available on an Australian website. Read more directly from the team at Avirate.


The high-street fashion label Avirate will be joining a large and diverse portal of online retailers in Australia effective as of 22 May 2013 with their brand new Australia website. With Australian buyers and businesses having embraced almost every online retail opportunity and Avirate increasingly focusing on a ‘click-and-mortar’ type business model, the brand deems important presence and growth in the attractive online retail market.

Avirate will be able to offer a unique blend of Asian and Western inspired fashion trends to a multiethnic society that is far removed from the archetypal dress for the Australian woman.




A hallmark of the world’s most successful online retailers is the way they continually innovate to meet customer demands, and in 2013 particularly, the brand has made a notable effort to increase its digital footprint involving web-based interaction while simultaneously offering a more personalized service, as evident in the newly re-launched Sri Lankan website.


With these efforts, Avirate hopes to be in the wardrobe of every Australian woman via quick and easy ‘clicks’ while enabling the brand to achieve one of their key goals for this year; sustainable growth.

Visit www.aviratefashion.com.au for these wonderful fashions today!

I loved visiting the beautiful flagship store in Sri Lanka and hope you equally enjoy these fashions!

About Emma Lovell

My name is Emma and I'm a busy gal. Owner and Director of Lovelly Communications, I specialise in marketing and social media promotions. I also run a business called Lovelly Pet Sitters, we care for pets as if they are our own. Somehow, I also find plenty of time to travel! Blessed to run businesses that give me the freedom to follow my true passion, travel! I'm happiest when I'm having new experiences. Whether it's a new cafe down the road, a bucket list item like Everest Base Camp or seeing friends in another city, I truly love travelling! So please join me in my many adventures across my many sites. And please do contact me for information on any of the above! View all posts by Emma Lovell

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